about me: in a bit more detail

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Compliments of the New Year! 🙂

It is already the 7th of January, and it seems just yesterday that I was contemplating the closure of yet another year and what all it had meant for me even as it paved the way for a sequel. There was a sense of déjà vu in the air.

Except for one thing—a chunk of my holidays was taken up in finalizing my personal site. Tweaking it and polishing it to ensure it was perfect, for me at least. You could call the site my fancy online business card, for a better word. But why a personal site, you may ask? Is a blog not enough? Continue reading

why communication training for communicators?

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[My below post, posted under “personal musings” in this blog, first appeared as an Opinion Piece in Reputation Today, India’s first magazine for Public Relations and Communication professionals, on 20 February, 2016. The original article can be read here]

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Why Communication Training for Communicators?
So we can practice what we preach.

Oh, those endless press releases, speaking to journalists, coordinating events, generating online and print content, making sure the buzz is alive and kicking. As a communicator, much of our day is taken up communicating on behalf of our client or the company we work for.

The ultimate goal is that it is in the news for all the right reasons—seen, heard, respected and trusted. This is what ensures that positive appraisal come year-end, our aspired raise and reasons galore to preen.

Alas, life ain’t that simple. How often despite all our [best] endeavours, things go wrong, falling off the mark. That misunderstanding over a mail, the wasted hours barking up the wrong tree or should I say media house, or using tools and story hooks which our target audience just don’t connect with.

Every day, not in this case a good way, teaches us a lesson or two in communication. Why? Because we don’t practice, what we preach. Continue reading